When most people think of SEO, they think of the content-centric side of it, the idea that all content needs to based around having the best SEO results. However, many people miss out on the design-centric aspect of SEO, that is every bit as important, and can actually even result in a better user experience as well because of the way that it inherently works.
The core idea at the center of SEO-centric design is that the entire website needs to “funnel” the search engine towards the content you want it to focus on. The interesting thing that this sort of design leads to people finding out though, is that their users often prefer this sort of design, where it is easy to get to the core of the site. Search engine algorithms hate hierarchy, but as it turns out, so do your users.
By integrating this “funnel” idea into a design process, web designers can get better natural SEO done without any sort of weird content related things, and they can make the user experience better for everyone who uses the site on a day to day basis. Truly, a winning strategy for the designers, search engines, and users.
28 May 2012 | 12:00 am | Uncategorized